Overview
A registered trademark gives you exclusive rights to your brand name, logo or tagline in the classes you register, and the ability to act against copycats. The biggest avoidable mistakes are filing in the wrong class and skipping a proper clearance search — both of which waste time and money.
CapEasy runs a clearance search first, advises on the right class or classes for what you actually sell, and files the application — then guides you through the examination, publication and, if needed, objection-reply stages.
Who it’s for
- Founders building a brand they intend to keep and scale
- D2C, SaaS and services businesses protecting a name, logo or tagline
- Anyone who has had, or wants to avoid, a brand-name conflict
Eligibility & requirements
- The mark you want to protect (word, logo or both) and the goods/services it covers
- Applicant details (individual, proprietor, company or LLP)
- For an MSME or recognised startup, proof that may support a reduced government fee
How CapEasy handles it
- Run a trademark clearance search to gauge availability and risk
- Advise on the correct class(es) and the strongest form of the mark to file
- Prepare and file the application and share the ™ usage position
- Track examination; draft and file an objection reply if the Registry raises one
- Monitor publication and guide the mark through to registration (®)
Documents you’ll typically need
- A clear copy of the logo (if a device/logo mark)
- Applicant identity and address proof
- Udyam/startup proof where a concessional fee may apply, and a signed authorisation (Form TM-48)