Founders deserve a straight answer, not a sales pitch.
The startup-services industry runs on inflated claims, padded packages and consultants who vanish after the invoice clears. We built CapEasy to be the opposite: real, named experts who own your outcome, describe schemes honestly, and tell you “not yet” when that is the truth.
Built by operators who kept seeing the same thing.
CapEasy was founded by Ayush Joshi and Aditya Jain. Ayush came from business development and debt syndication; Aditya from investment banking and compliance at Bank of America. Across both worlds they kept meeting the same founder: a good business, mis-sold or under-served on funding and compliance, paying for packages that promised the moon and delivered paperwork.
So they started CapEasy on a simple principle — a named expert owns your outcome, end to end. Not a ticket queue, not a hand-off, not a dashboard. One person who knows your file, prepares it properly, and tells you the truth at every step.
Track record, not tall claims.
From a straight answer to a full-stack team.
CapEasy is founded
Two operators set out to give founders a straight answer on funding and compliance.
The funding practice takes shape
Investor-ready decks, financial models, DPRs and a path to grants, debt and equity.
End-to-end compliance & Virtual CFO
Registrations, bookkeeping, tax and annual ROC filings brought under one accountable team.
A network across India
Offices in Ahmedabad and Indore, and working relationships with banks and NBFCs nationwide.
- Today
₹141.6 Cr+ raised, 2,700+ founders served
And one promise unchanged: a named expert who owns your outcome and tells you the truth.
Straight answers, always.
- 1
No exaggerated promises
We describe schemes by eligibility and process, never as guaranteed savings or outcomes.
- 2
Honest assessments
If the answer is “not yet,” we say so, and tell you exactly what would change it.
- 3
One accountable expert
A named expert owns your file from the first call to the final filing. No hand-offs, no vanishing.
A named expert owns your file
You get one accountable person from the first call to the final filing — not a rotating queue. They know your business, so nothing falls through the cracks at hand-off.
A real network behind the work
Strong working relationships across India, including banking and NBFC partners, so a fundable business has a warm path to debt and equity.
Operators who’ve sat on both sides of the table.
Ayush Joshi
Ex-OYO and Tenaciousfly. 7+ years in business development, strategic acquisitions, financing and debt syndication.
LinkedIn →
Aditya Jain
Ex-Bank of America. 4+ years in investment banking, EU & Indian compliances, ESG compliances, and project management.
LinkedIn →Manav Raval
Section 80-IAC, tax planning and startup compliance. Previously at Toyota Motor Corporation and Jaguar Land Rover.
LinkedIn →Vineet Nandrajog
Investor-ready decks, financial projections, valuation and due diligence.
LinkedIn →Ayush Faldu
Financial strategy, budgeting and cash flow — a CFO’s judgement, monthly.
LinkedIn →
