Ayush Joshi
Co-Founder
Ex-OYO and Tenaciousfly. 7+ years in business development, strategic acquisitions, financing and debt syndication.
IP & Legal
IP & Legal services
Trademarks, patents, copyrights & startup legal agreements.
Why founders pick CapEasy
5.0★ across 335+ Google reviews
2,700+ founders served across India
Two related jobs sit here. Intellectual property — trademarks, copyright, patents — is about owning the things that carry your value. Contracts are about defining every relationship the business depends on: co-founders, employees, customers, vendors.
Both are cheap to do early and expensive to fix late. A trademark filed before launch costs a fraction of a rebrand after an objection; a founders agreement signed at incorporation costs nothing compared to a dispute without one. We file the IP and draft the agreements, and say plainly when something is not worth doing yet.
Legal Agreements
Transfer Pricing Agreement
The core objectives of a Transfer Pricing Agreement include:…
Terms Of Use Agreement
Starting a business involves fulfilling various legal obligations, acquiring licences and entering into contra…
Privacy Policy Agreement
A well-drafted Privacy Policy is not only a legal necessity but also a key element of ethical data management.…
Fair Use Policy Agreement
A Fair Use Policy governs the acceptable extent of use by a user of services that are otherwise marketed as 'u…
End User License Agreement
A EULA clearly defines how the software may be used, what limitations apply, and who retains ownership of the …
Developer Owner Agreement
Clause…
Customer Or Vendor Agreement
A Vendor Agreement is a formal contract that outlines the terms and conditions under which a vendor—either an …
Employment Agreement
An Employment Agreement is a legally binding contract signed between an employer and an employee, clearly defi…
Non Disclosure Agreement
A Non-Disclosure Agreement (NDA) is a legally enforceable contract where parties agree to protect specific con…
Founders Agreement
A Founder's Agreement is a foundational legal document that defines the roles, responsibilities, ownership str…
IPR Trademark
Patent Registration
Patent registration is a legal right granted by the Government that allows an individual or a company to exclu…
Copyright Registration
Copyright is a form of legal protection granted under The Copyright Act, 1957 to individuals who create origin…
Trademark Objection
A trademark objection is a preliminary hurdle in the registration process where the Registrar raises concerns …
Trademark Registration
A trademark is a distinctive word, symbol, logo, design, or phrase legally used to represent a business and di…
What you get
Competitors describe this work in adjectives. Here are the contents.
| What you get | What it covers |
|---|---|
| Trademark search and filing | Availability search across classes before you commit to a name, then the application in the right class or classes. |
| Trademark objection replies | Response to an examination report, drafted against the specific objection raised rather than a template. |
| Copyright registration | Registration for original work — software, content, design, artistic and literary material. |
| Patent registration | Patent filing support for genuinely novel technical inventions, with a candid read on whether the invention clears the bar. |
| Founders agreement | Equity split, vesting, roles, decision rights and what happens if a founder leaves — the document nobody wants until they need it. |
| Employment and NDA documentation | Employment agreements, non-disclosure agreements and the IP-assignment language that keeps work product with the company. |
| Customer and vendor contracts | Service agreements, developer–owner agreements, end-user licence agreements and transfer-pricing agreements where required. |
| Website and platform policies | Terms of use, privacy policy and fair-use policy drafted for how your product actually works. |
Who this is for
- Founders about to launch a brand and unsure whether the name is clear to use
- Startups that have received a trademark examination report or objection
- Co-founders who have never put the equity split, vesting or exit terms in writing
- Companies hiring their first employees or contractors and needing IP assignment done properly
- Businesses signing their first significant customer or vendor contract
How we work
- Establish what actually needs protecting — brand, code, content, invention — and what does not need it yet.
- Search before filing, so you learn about a conflict at the search stage rather than at examination.
- File in the correct class or category, with the specification written to cover what you actually do.
- Draft agreements from your commercial reality — how the relationship works in practice, not a downloaded template.
- Handle objections and examination reports as they come, as part of the engagement.
- Keep renewals and deadlines tracked, because lapsed protection is the most avoidable loss there is.
From the casebook
All case studies →Work like this
Recent IP & Legal engagements.
IP & Intangibles
Reorganizing Intellectual Property Ownership After Business Restructuring
Following an internal restructuring, a consumer goods company realized that several trademarks remained registered under older entities that no longer reflected the operational business. This created potential complications for licensing, investor due diligence, and future acquisitions.
IP & Intangibles
Designing and Implementing an ESOP Framework
A growing fintech company in Bengaluru wanted to introduce employee stock options to attract and retain senior talent, but had no scheme in place. The founders needed an ESOP that was legally sound, tax-aware for employees, and acceptable to future investors — not an informal promise that would unravel at the next round.
Frequently asked
IP & Legal, answered plainly.
Registration itself takes considerably longer than filing, and depends on whether the application draws an objection or opposition. You can use the ™ symbol from the date of filing; ® only follows registration.
A trademark protects brand identifiers — name, logo, tagline. Copyright protects original creative and literary work, including software code. A patent protects a novel technical invention. Most startups need the first, many need the second, few genuinely need the third.
Especially then. The agreement exists for the situation where the relationship changes — a founder leaves, priorities diverge, someone wants out. Without vesting and exit terms in writing, an early departure can leave a large equity block with someone no longer contributing.
You file a reply to the examination report addressing the specific ground raised. Objections are routine and often surmountable, but the response has to engage the actual objection rather than restate the application.
By default, often not the company. IP assignment has to be written into the contract — this is the single most common gap we find in diligence, and it is far cheaper to fix before an investor discovers it.
Search before launching, at minimum. Discovering a conflict after you have built brand equity means either a rebrand or a dispute, both of which cost more than the search would have.
