Who you would be selling to
Our clients are MSME owners and startup founders, and most of them arrive mid-problem: a registration they need before a deal closes, a filing that has slipped, funding they are trying to raise. They are spending their own money, usually without a finance team to tell them whether the advice is any good.
That shapes the commercial roles here more than any script would. The person who sells the engagement has to understand what the firm will actually deliver, because the client will ask, and because the work comes back to us if it was oversold.
We would rather lose the sale
If a client does not qualify for something, they get told before they pay rather than after. That is a commercial position, not only an ethical one: this business runs on referrals from clients we have already delivered for, and a mis-sold engagement costs more in the second year than it earned in the first.
So targets here are real, and so is the line about what we can and cannot promise. You will not be asked to guarantee an approval that rests with a government department, and you will not be judged for walking away from work that was never going to land.