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Direct-to-Consumer Food Brands

Closing a First Angel Investment Round

A fast-growing D2C food brand in Mumbai had secured verbal commitments from a group of angel investors but had never run a priced round. The founders lacked the transaction documentation, a defensible cap table, and the compliance readiness that angels expect during diligence — and were at risk of losing momentum with interested investors.

SECTOR
Direct-to-Consumer Food Brands
The challenge

A clear-eyed look at where they stood.

A fast-growing D2C food brand in Mumbai had secured verbal commitments from a group of angel investors but had never run a priced round. The founders lacked the transaction documentation, a defensible cap table, and the compliance readiness that angels expect during diligence — and were at risk of losing momentum with interested investors.

What we did

CapEasy prepared the company for the round end to end: cleaning up the cap table, organising statutory records, and coordinating the term sheet, shareholders’ agreement, and share subscription documentation with the investors’ counsel. We managed the valuation paperwork, board and shareholder approvals, and the allotment and ROC filings on close.

The outcome

The company closed its first angel round on schedule with complete, investor-grade documentation. The founders came away with a clean cap table and a repeatable process for future rounds.

This describes work CapEasy delivered in a real engagement; the client’s name is withheld to protect their confidentiality. Outcomes vary by company, sector and stage; nothing here is a promise of a similar result. CapEasy is a private consultancy and is not affiliated with any government authority.

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