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Check every answer, fill what is missing, then submit it yourself.
Startup Odisha incentives: your application
- Recognition comes first: the benefit form (Annexure-3) asks for your Startup Odisha recognition number, so file Annexure-2, wait for recognition, and only then submit Annexure-3 with Annexures 4 (A) and 4 (B).
- The Odisha Startup Policy-2016 is operating until a new policy is notified, and a new policy could change these thresholds and amounts; check them on startupodisha.gov.in before you file.
Annexure-2: Startup Registration Form (recognition - prerequisite for all benefits)
Incorporation Number *
Incorporation number would be verified through MCA-21 portal, where applicable (CIN / LLPIN; firm registration no. for partnerships).
Missing: the company’s CIN, as on the Certificate of Incorporation
Sector (To be selected from the drop down box)
Drop-down values are the industries in Annexure-13 'List of Sectors'. Each industry has sub-sectors (e.g. Agriculture > Dairy Farming, Organic Agriculture, Agri-Tech, Food Processing, Cold storage; Healthcare & Life sciences > Medical Devices/Biomedical, Health & Wellness, Pharmaceutical, Healthcare IT). Sub-sectors are not transcribed here.
Textiles & Apparel
Based on: solution, customers, sector
Date of Incorporation
Must be within 7 years (10 years for Biotechnology).
19-02-2024
Based on: incorporation date
Entity's Name
BunaLab Technologies Private Limited
Based on: name
Entity's Address
Registered address. An Odisha address, or the Odisha workforce nexus, is needed.
Bhubaneswar, Odisha.
Missing: full registered office address, as on the Certificate of Incorporation
Based on: city, state
Entity's Website URL
https://bunalab.example
Based on: website
Focus Area : Product / Service
Product
Based on: solution, revenue model
Incorporation Structure (To be selected from the drop down box)
'Limited Liability Company' on the form corresponds to a Limited Liability Partnership under the LLP Act 2008, per the policy definition of Entity.
Private Limited
Based on: entity type
Director's / Promoter's Name, Gender, Caste & Shareholding percentage (All directors)
Drives eligibility for the enhanced women/transgender/SC/ST/SEBC/PH rates (>=50% equity).
| Name | Gender | Caste | Shareholding percentage |
|---|---|---|---|
| Sasmita Behera | Female | Missing: caste category of each director, as the form asks | 55% |
| Rohan Mishra | Male | Missing: caste category of each director, as the form asks | 33% |
Based on: founder 1 name, founder 2 name, founder 1 background, follow-up 1
Director's / Promoter's Mobile Number (Main & alternative)
Missing: main and alternative mobile numbers for each director
Director's / Promoter's Email Id (Main & alternative)
Missing: main and alternative email IDs for each director
Self-Declaration (Tick appropriate ones)
All four must be ticked to qualify as a Startup.
Date of incorporation / registration of entity is not prior to 7 years. In case of Biotechnology Startups incorporation/ registration should not be prior to 10 years. The entity's annual turnover does not exceed Rs.25 Crore, for any preceding financial year. If not registered in Odisha, the entity employs at least 50% of its total qualified workforce in Odisha.
Missing: tick the fourth declaration yourself only if BunaLab is not an extension of an existing family business and was not formed by splitting up or reconstructing an existing business; all four must be ticked to qualify
Based on: incorporation date, revenue last fy, state
Brief description of product & innovation:
No limit printed. The Nodal Agency's expert committee reviews it for innovativeness. Policy definition of Innovation: translating an idea or invention into a good or service that creates value for which customers will pay. The work should be technology- or IP-driven and scalable.
BunaLab turns a designer’s digital motif into a loom-ready tie-and-dye guide for ikat weavers. The problem: ikat is resist-dyed before weaving, so every new design has to be graphed onto the yarn by hand by a master weaver. That takes two to four weeks per design, so weaver groups keep repeating old motifs and cannot take orders for new ones from boutique buyers. Our solution: software that converts the motif into a thread-by-thread marking guide sized to the weaver’s loom and yarn count, printed as a strip the weaver lays along the warp. The tying and dyeing that follow are done the way the weaver already knows. The guide is generated in under an hour and printed the same day. Alongside it, an order desk routes boutique orders for new designs to weaver groups. What is new: general textile CAD software is built for power looms and jacquard, not resist-dyed handloom, and the alternative is hand graphing. BunaLab is built for ikat, produces a physical guide rather than a screen file, and brings paid orders with it. Today it handles single ikat on the frame looms used in western Odisha. It is in use and customers pay for it: four weaver groups in western Odisha use our guides, and we earned ₹18 lakh in the last financial year from per-design guide fees charged to buyers and commissions on orders. We are DPIIT-recognised, and in March 2026 we raised ₹40 lakh seed equity from a SEBI-registered angel fund (Category I AIF). The same resist-dye technique is used in Telangana and Gujarat, so the product can grow beyond Odisha.
Missing: number of guides delivered and orders routed so far, and monthly revenue over the last six months
Based on: problem, solution, competitors, usp, revenue model, market, traction, revenue last fy, dpiit recognised, raised, follow-up 6, follow-up 7
Innovation Proof (Tick the appropriate one)
DIPP Startup India recognition certificate; OR
Based on: dpiit recognised, documents held
In case of none of the above, a note on Innovativeness (not more than 2 MB size) to be attached.
Guidelines: a one-page write-up / note explaining the innovative nature of its product. The applicant is encouraged to share its business plan along with the note.
Attach in the portal: In case of none of the above, a note on Innovativeness (not more than 2 MB size) to be attached.
Are you already an Incubatee? If Yes, write the name and contact details of the Incubator.
Missing: whether BunaLab is an incubatee; your profile says you have a lab or an incubator but not which. If yes, the incubator’s name and contact details
Based on: has lab or incubator
Annexure-3: Application for Startup Monetary Benefit(s)
Startup's Registration Number*
Registration number as given to the Startup by the Startup Secretariat (after recognition).
Missing: your Startup Odisha registration number, issued after recognition under Annexure-2
Entity's Name
BunaLab Technologies Private Limited
Based on: name
Entity's Email Id
Missing: the company’s email ID
Entity's Bank Name
Funds are released directly to the entity's registered bank account.
Missing: name of the company’s bank
Entity's Account Holder's Name
Missing: account holder’s name, exactly as on the company’s bank account
Entity's Account Number
Missing: the company’s bank account number
IFSC Code of the Bank
Missing: IFSC code of the company’s bank branch
Type of Benefits for Startup
Rows: Monthly Allowance Grant; Reimbursement of Product Development and Marketing / Publicity Assistance; Need Based Assistance. Row 9 of the form ('Explanation') says: for Monthly Allowance Grant, click and fill the amount at row 10; for Product Development and marketing assistance, fill up Annexure-4; for need based assistance for Raw Materials / Components / Other related equipment, fill up Annexure-5.
| Benefit | Assistance Required (Tick) Yes/No | Whether Availed Earlier? (Tick) Yes/No |
|---|---|---|
| Monthly Allowance Grant | Yes | No |
| Reimbursement of Product Development and Marketing / Publicity Assistance | Yes | No |
| Need Based Assistance | No | No |
Based on: follow-up 5, raised
Amount of assistance required (in Rs.)
Monthly Allowance Rs 20,000 (Rs 22,000 enhanced); PDMA up to Rs 15 lakh (Rs 16 lakh enhanced); Need Based case to case. Should equal the totals in Annexures 4 and 5.
| Monthly Allowance | Product Development & Marketing Assistance | Need Based Assistance |
|---|---|---|
| ₹22,000 per month for 12 months (₹2,64,000) | ₹16,00,000 | Not applied for |
Based on: follow-up 1, follow-up 2, follow-up 3, follow-up 4, founder 1 background
Documents for Due Diligence to be uploaded
Incorporation Certificate, if not verified by MCA-21 Portal; Signed Shareholder's Agreement and covering letter duly certified by a registered Chartered Accountant/statutory auditor authorizing the funding; Copies of Balance Sheets and Profit and Loss Accounts duly certified by a registered Chartered Accountant/statutory auditor; Workforce Proof (applicable for units not incorporated in Odisha): ESI and PF Challan for the startup highlighting the workforce, duly certified by a registered CA/statutory auditor; Proof of 20% equity participation by SEBI approved fund or Patent certificate or Sanction Letter of funding / grant by Government of India or any State Government; Supporting document as proof of gender/social category (in case Woman or transgender or SC/ST/SEBC/PH have at least 50% equity in the startup entity).
Attach in the portal: Documents for Due Diligence to be uploaded
Brief description of product & innovation:
No limit printed. Keep consistent with the Annexure-2 and Annexure-4/5 descriptions.
BunaLab turns a designer’s digital motif into a thread-by-thread tie-and-dye marking guide for ikat, sized to the weaver’s loom and yarn count and printed as a strip the weaver lays along the warp. Ikat is resist-dyed before weaving, so a master weaver must otherwise graph every new design by hand, which takes two to four weeks; our guide is ready the same day. An order desk routes boutique orders for new designs to weaver groups. Textile CAD is built for power looms and jacquard; BunaLab is built for resist-dyed handloom. Four weaver groups in western Odisha use it, and we earned ₹18 lakh last financial year from guide fees and order commissions. We are DPIIT-recognised and raised ₹40 lakh seed equity from a SEBI-registered angel fund (Category I AIF) in March 2026. We are requesting this assistance for double-ikat support, loom profiles for Telangana and Gujarat, a weaver app and field trials (Annexure-4 B), and for reaching buyers and weaver groups (Annexure-4 A).
Based on: solution, problem, competitors, traction, revenue last fy, dpiit recognised, raised, follow-up 2, follow-up 6
Annexure-4 (A): Startup Product Development and Marketing Plan - Marketing Plan (for PDMA)
Marketing Plan - media spend
The form has 8 rows plus Total; the reviewer fills a Nodal Agency's Remarks column. Media Type: Digital, Print, TV, Radio, Out of Home, Others. Duration / Time Frame: e.g. number of days. Amount: total amount for that media type. Policy definition of Marketing expense: media purchase in digital, print, TV, radio and Out of Home media, or media development such as creative, jingles, brochures. Sales discount shall not form part of the marketing expense.
| # | Media Type | Publisher | Duration / Time Frame | Amount | Objective |
|---|---|---|---|---|---|
| 1 | Digital | Social media and search advertising platforms | 6 months | ₹1,20,000 | Bring boutique and online handloom retailers to the order desk for new ikat designs |
| 2 | A regional Odia daily (chosen on quotation) | About 8 insertions over 4 months | ₹60,000 | Reach weaver groups and cooperatives in western Odisha so more groups take up the guides | |
| 3 | Others (media development) | A design studio and printer (chosen on quotation) | One-time production | ₹70,000 | Buyer catalogue of new designs, brochures in Odia and English for weaver groups, and a short demo video |
| Total | ₹2,50,000 |
Based on: follow-up 3, customers, market
Marketing Plan - exhibitions / conferences / seminars
The form has 11 rows plus Total; the reviewer fills a Nodal Agency's Remarks column. Exhibition Name: name of the conference/exhibition/seminar. Location: City & Country. Stall requirement: Yes/No. Dates: duration of the event. Eligible: cost of setting up a stall/counter at a business-relevant exhibition in India or abroad, plus economy travel and a three-star hotel stay for the event's duration for two individuals who have worked with the Startup for at least three months, subject to prior Government approval.
| # | Exhibition Name | Location | Stall Requirement | Dates | Amount | Objective |
|---|---|---|---|---|---|---|
| 1 | A national handloom expo | New Delhi, India | Yes | About 5 days, early 2027 | ₹1,90,000 | Meet boutique and online handloom retailers nationally and take orders for new designs |
| 2 | A state handloom and craft fair | Bhubaneswar, India | Yes | About 10 days, the first winter edition after approval | ₹80,000 | Show weaver groups and local buyers the guides and the order desk; stall only, no travel |
| 3 | A textile sourcing fair for retailers and buyers | Mumbai, India | Yes | About 3 days, mid-2027 | ₹1,80,000 | Reach buyers who source handloom in volume |
| Total | ₹4,50,000 |
Based on: follow-up 4, customers
Name(s) of the person & designation participating in the exhibition/ conference/ seminar
Maximum 2 persons on the form.
| # | Name | Designation |
|---|---|---|
| 1 | Sasmita Behera | Co-founder and CEO |
| 2 | Missing: name of your weaver-relations coordinator | Weaver-relations coordinator |
Based on: founder 1 name, founder 1 role, follow-up 4
Annexure-4 (B): Product Development Plan (for PDMA)
Describe your Product & Innovation with possible uses/applications of product (200 words)
184 / 200 words
BunaLab is software that turns a designer’s digital motif into a thread-by-thread tie-and-dye marking guide for ikat, sized to the weaver’s loom and yarn count and printed as a strip the weaver lays along the warp. It replaces hand graphing by a master weaver, which takes two to four weeks per new design; our guide is generated in under an hour and printed the same day. An order desk routes boutique orders for new designs to weaver groups. Uses and applications: - Weaver groups and cooperatives can take orders for new designs instead of repeating old motifs. - Boutique and online handloom retailers can commission new ikat designs from a weaver cluster. - The same resist-dye technique is used in Telangana and Gujarat, so the guides can serve those clusters once their loom profiles are added, which is part of this plan. What makes it new: it is built for resist-dyed handloom, not power looms or jacquard; it prints a physical guide the weaver already knows how to use; and it brings orders with it. Four weaver groups in western Odisha use it today.
Based on: solution, problem, customers, market, usp, traction, follow-up 2, follow-up 6
Explain detailed product development process with emphasis on various cost heads being incurred at all stages of the product development lifecycle (1000 words)
The guidelines call this a 'self-contained product development plan with justification'. PDMA is for introducing the innovated product in the market.
585 / 1000 words
Where we start. BunaLab is already in use: four weaver groups in western Odisha use our guides for single ikat on frame looms, and we earned ₹18 lakh last financial year from per-design guide fees and order commissions. This plan takes the product to buyers and clusters we cannot serve today, over about 12 months, in four stages. Founders’ salaries are not charged to this assistance. Stage 1: Double-ikat module. In double ikat both the warp and the weft are resist-dyed, and the two sets of marks must line up on the loom. Today we handle single ikat only. We will extend the conversion engine so that one motif produces matched warp and weft guides, then check the alignment on test pieces in the field trials (Stage 4). Cost head: software development. Stage 2: Loom and yarn-count profiles for Telangana and Gujarat. Every guide is sized to the loom and yarn count, and our profiles cover only the frame looms and yarn counts used in western Odisha. The same resist-dye technique is used in Telangana and Gujarat, so adding their profiles opens those clusters to the product. Cost head: software development. Stage 3: Weaver-side mobile app. A simple app so that a weaver group can see its guides, the status of each order and its payments. As more groups join, each one can follow its own orders from the order desk directly. Cost head: software development. Software development across Stages 1 to 3 needs two contract developers for 8 months at about ₹40,000 a month each: ₹6,40,000. Rohan Mishra, our CTO, leads this work; he spent five years building image-processing tools for a print-on-demand company. Stage 4: Field trials with six new weaver groups, four in western Odisha and two in Telangana. Sasmita Behera, our CEO, runs the trials; she spent seven years designing ikat collections for handloom retailers. Each group weaves test pieces from new designs using the new guides, including double ikat. We check how the dyed marks line up on the woven cloth, fix what goes wrong, and then open the group to orders through the order desk. Cost head: field trials and guide production, covering printed guide strips, sample yarn and dye for test pieces, and travel to the clusters: about ₹2,60,000. Total for product development: ₹9,00,000. With the marketing plan in Annexure-4 (A), ₹7,00,000, the request is ₹16,00,000, the enhanced limit for a startup in which a woman founder holds at least 50% of the equity. Sasmita holds 55%; the enhanced limit applies only if the proof of gender uploaded with Annexure-3 is accepted. How this reaches the market. Each stage widens what the business can offer: the double-ikat module and the new loom profiles let us serve designs and clusters we cannot serve today; the app lets more groups work with the order desk; the trials give each new group a working start before it takes paid orders. Revenue stays on the model that already earns: a per-design guide fee charged to the buyer and a commission on orders routed through the order desk. The marketing plan in Annexure-4 (A) brings buyers and weaver groups to the new capacity. How we fund the rest. We raised ₹40 lakh seed equity from a SEBI-registered angel fund (Category I AIF) in March 2026. The assistance is paid 50% in advance and 50% after utilisation, and we will report utilisation with bills as the guidelines require.
Missing: quotations or rate cards for each line; the amounts are our own estimates
Based on: traction, revenue last fy, revenue model, market, founder 1 background, founder 2 background, raised, follow-up 1, follow-up 2, follow-up 3, follow-up 4, follow-up 6, follow-up 8
Product development cost heads
The form shows 2 rows plus Total; the reviewer fills a Nodal Agency Recommendation column. The combined Annexure-4 (A)+(B) total should not exceed Rs 15 lakh (Rs 16 lakh enhanced).
| Sl. No. | Cost Head | Cost |
|---|---|---|
| 1 | Software development: double-ikat module, loom and yarn-count profiles for Telangana and Gujarat, weaver-side mobile app (two contract developers, 8 months at about ₹40,000 a month each) | ₹6,40,000 |
| 2 | Field trials and guide production with six new weaver groups: printed guide strips, sample yarn and dye for test pieces, travel to the clusters | ₹2,60,000 |
| Total | ₹9,00,000 |
Based on: follow-up 2
Annexure-5: Need Based Assistance
Not part of this application. BunaLab is not applying for need-based assistance in this round; add it later if a specific raw material, piece of equipment or R&D input becomes critical to the product.
Annexure-11: Financial support for Participating in National/ International Events (optional benefit)
Not part of this application. BunaLab is not applying for event travel support in this round; the exhibitions it plans are budgeted under the marketing plan in Annexure-4 (A).
Annexure-12: Subsidized Incubation (optional benefit)
Not part of this application. BunaLab is not applying for subsidised incubation in this round; add it later if it needs subsidised space at a Startup Odisha-recognised incubator.
Budget
| Head | Amount | Why |
|---|---|---|
| Monthly allowance (sustenance; utilisation reported with bills) | ₹2,64,000 | ₹22,000 a month for 12 months at the enhanced rate, since Sasmita Behera holds 55% (f1); ₹2,40,000 if the category proof is not accepted. |
| Product development: software development (Annexure-4 B) | ₹6,40,000 | Two contract developers for 8 months at about ₹40,000 a month each, for the double-ikat module, Telangana and Gujarat loom profiles and the weaver app (f2). |
| Product development: field trials and guide production (Annexure-4 B) | ₹2,60,000 | Trials with six new weaver groups: printed guide strips, sample yarn and dye for test pieces, and travel to the clusters (f2). |
| Marketing - media purchase (digital, print) | ₹1,80,000 | Online ads to boutique and online handloom retailers for 6 months (₹1,20,000) and about 8 insertions in a regional Odia daily to reach weaver groups (₹60,000) (f3). |
| Marketing - media development (creative, brochures) | ₹70,000 | Buyer catalogue of new designs, Odia and English brochures for weaver groups and a short demo video (f3). |
| Marketing - exhibition stall + economy travel + 3-star stay for two staff (prior Govt approval) | ₹4,50,000 | Stalls at a national handloom expo in New Delhi (₹1,90,000), a state handloom and craft fair in Bhubaneswar (₹80,000) and a textile sourcing fair in Mumbai (₹1,80,000) (f4). Product development and marketing together come to ₹16,00,000, the enhanced cap; if the enhanced rate is not accepted the cap is ₹15 lakh, so trim ₹1 lakh, for example from the Mumbai fair. |
Programme limits: Monthly allowance: Rs 20,000/month for 12 months (Rs 2.4 lakh), or Rs 22,000/month (Rs 2.64 lakh) where women/transgender/SC/ST/SEBC/PH founders hold >=50% equity. Product Development and Marketing/Publicity assistance: up to Rs 15 lakh (Rs 16 lakh enhanced), paid 50% in advance and 50% on utilisation. Need based assistance: case to case, no cap published. Event travel: economy airfare max Rs 8,000 domestic / Rs 20,000 international (actuals) or 3AC train fare, plus free stall space if the State sets one up. Subsidised incubation: 50% of monthly rental up to Rs 5,000/month for a maximum of one year, paid to the incubator.
For you to add, in order 20
- Incorporation Number: the company’s CIN, as on the Certificate of Incorporation
- Entity's Address: full registered office address, as on the Certificate of Incorporation
- Director's / Promoter's Name, Gender, Caste & Shareholding percentage (All directors): caste category of each director, as the form asks
- Director's / Promoter's Mobile Number (Main & alternative): main and alternative mobile numbers for each director
- Director's / Promoter's Email Id (Main & alternative): main and alternative email IDs for each director
- Self-Declaration (Tick appropriate ones): tick the fourth declaration yourself only if BunaLab is not an extension of an existing family business and was not formed by splitting up or reconstructing an existing business; all four must be ticked to qualify
- Brief description of product & innovation: number of guides delivered and orders routed so far, and monthly revenue over the last six months
- In case of none of the above, a note on Innovativeness (not more than 2 MB size) to be attached.: nothing to attach here: the innovativeness note is only for “None of the above”, and you ticked DPIIT recognition; attach your DPIIT certificate wherever the portal asks for innovation proof
- Are you already an Incubatee? If Yes, write the name and contact details of the Incubator.: whether BunaLab is an incubatee; your profile says you have a lab or an incubator but not which. If yes, the incubator’s name and contact details
- Startup's Registration Number: your Startup Odisha registration number, issued after recognition under Annexure-2
- Entity's Email Id: the company’s email ID
- Entity's Bank Name: name of the company’s bank
- Entity's Account Holder's Name: account holder’s name, exactly as on the company’s bank account
- Entity's Account Number: the company’s bank account number
- IFSC Code of the Bank: IFSC code of the company’s bank branch
- Documents for Due Diligence to be uploaded: upload the Certificate of Incorporation (if MCA-21 cannot verify it); the signed shareholders’ agreement for the March 2026 round with a covering letter certified by a registered CA or your statutory auditor; CA-certified balance sheets and profit and loss accounts; the angel fund’s SEBI registration and proof of its ₹40 lakh investment; and proof of Sasmita Behera’s gender for the enhanced rate. No workforce proof is needed, as the company is registered in Odisha
- Marketing Plan - media spend: quotations or rate cards for each line; the amounts are our own estimates
- Marketing Plan - exhibitions / conferences / seminars: quotations or rate cards for each line; the amounts are our own estimates
- Name(s) of the person & designation participating in the exhibition/ conference/ seminar: name of your weaver-relations coordinator
- Explain detailed product development process with emphasis on various cost heads being incurred at all stages of the product development lifecycle (1000 words): quotations or rate cards for each line; the amounts are our own estimates
How this was drafted
The follow-up questions it asked the founder
Who are the directors, and what does each person hold after the March 2026 round? Do you want to claim the enhanced rate for a woman founder holding at least 50%?
Sasmita and Rohan are the only two directors. After the March 2026 round Sasmita holds 55%, Rohan 33% and the angel fund 12%. Sasmita is a woman and yes, we want the enhanced rate; we can upload proof. Rohan is a man.
What will you build with the product-development part of the assistance, in what stages, and roughly what does each stage cost?
Three software pieces over about 12 months: (1) a double-ikat module, where warp and weft are both resist-dyed and the marks must line up on the loom; (2) loom and yarn-count profiles for the ikat clusters in Telangana and Gujarat; (3) a simple weaver-side mobile app so a group can see its guides, order status and payments. That needs two contract developers for 8 months at about ₹40,000 a month each, ₹6,40,000. Then field trials with six new weaver groups, four in western Odisha and two in Telangana: printed guide strips, sample yarn and dye for test pieces, and travel to the clusters, about ₹2,60,000. Rohan leads the software, Sasmita runs the trials. Founders’ salaries are not in this budget.
How would you spend the marketing and publicity part: which media, for how long, and how much on each?
Online ads on social media and search aimed at boutique and online handloom retailers, for 6 months, about ₹1,20,000. Print ads in a regional Odia daily to reach weaver groups and cooperatives in western Odisha, about 8 insertions over 4 months, ₹60,000. A buyer catalogue of new designs, brochures in Odia and English for weaver groups, and a short demo video, about ₹70,000. No discounts.
Which exhibitions or trade fairs do you plan to take a stall at, where and when, what will each cost, and which two people would go?
Three, each with a stall. A national handloom expo in New Delhi, about 5 days in early 2027: ₹1,90,000 for the stall, economy travel and a three-star hotel for two. A state handloom and craft fair in Bhubaneswar, about 10 days; it runs every winter, so whichever edition falls after approval: ₹80,000 for the stall, no travel. A textile sourcing fair for retailers and buyers in Mumbai, about 3 days in mid-2027: ₹1,80,000 for the stall, travel and hotel for two. Sasmita would go, with our weaver-relations coordinator, who has worked with us since August 2024.
Have you applied for or received any Startup Odisha benefit before, or any government grant or sanction letter?
No. We have not applied for or received any Startup Odisha benefit, and no government grant of any kind.
How much time does BunaLab save on a new design, and what can the software handle today?
Hand graphing takes a master weaver two to four weeks for a new design. With BunaLab the guide is generated in under an hour and printed the same day; the tying and dyeing then go on as normal. Today it handles single ikat on the frame looms used in western Odisha, at the yarn counts those groups use. Double ikat is not supported yet.
How many guides have you delivered, how many orders have gone through the order desk, and what was your monthly revenue over the last six months?
Not answered, so the draft leaves a highlighted gap.
Do you have quotations or rate cards for the stalls, travel, advertising and printing in your plan?
Not answered, so the draft leaves a highlighted gap.
How it reads against the published criteria
An estimate to help the founder improve the draft, not a prediction of selection.
| Criterion | Estimate | Note |
|---|---|---|
| Benefit-specific qualifying condition met and evidenced | 4 / 5 | Estimate on a 5-point scale (no points are published). The ₹40 lakh from a SEBI-registered Category I AIF appears to meet both the monthly-allowance trigger (₹5 lakh to ₹1 crore) and the PDMA trigger (at least ₹25 lakh), nothing has been availed before, and both amounts sit at the enhanced caps, which apply only if Sasmita Behera’s gender proof is accepted. Watch one thing: the Annexure-3 upload list says “proof of 20% equity participation” and the fund holds 12%, so make the CA-certified shareholders’ agreement show the ₹40 lakh clearly; the benefit triggers are amount-based. |
| Innovative nature of the product/service | 4 / 5 | DPIIT recognition is accepted proof, customers already pay for it, and the difference from power-loom CAD and hand graphing is clear and non-obvious, with a concrete time saving (weeks to the same day). No patent or design filing, and the recent usage numbers are still a marker. |
| Self-contained product development plan with justification (Annexure-4 B) | 3 / 5 | Four stages, each tied to a cost head and to a market outcome, with founders’ pay left out. Held back by having only two broad cost heads (the form allows two rows) and no quotations behind the figures. |
| Marketing / publicity plan and eligibility of each expense (Annexure-4 A) | 3 / 5 | Every line gives type, publisher, duration, amount and objective; only eligible spend (media purchase, media development, exhibition stalls with travel for two) and no discounts. Publishers and events are described rather than named, dates are approximate and there are no quotations yet; exhibitions also need prior Government approval. |
| Need-based assistance: criticality of the specific raw material / equipment / R&D | — / — | Not applicable: BunaLab is not applying for need-based assistance in this round. |
| Due diligence of applications and requisite documents by the Startup Secretariat | 3 / 5 | You hold the incorporation certificate, DPIIT certificate and audited financials, and no workforce proof is needed for an Odisha-registered company. Still to arrange: CA certification of the financials, the signed shareholders’ agreement with a CA-certified covering letter, and Sasmita’s category proof for the enhanced rate. |
| Event participation: reputed event, representing the State, benefit to the startup (Annexure-11) | — / — | Not applicable: no Annexure-11 event support is requested; the planned exhibitions are budgeted under the marketing plan instead. |
| Subsidised incubation: need and incubator recommendation (Annexure-12) | — / — | Not applicable: BunaLab is not applying for subsidised incubation in this round. |
Where the questions come from
Built from the CURRENT official consolidated booklet 'Odisha Startup Policy-2016 (with Amendments dated 31st March 2017 & 16th March 2018) & Operational Guidelines (dated 6th November 2018)'. It covers Resolution No. 5670/MSME dt 29-Aug-2016 and Operational Guidelines Notification No. 7098/MSME S&I (IED)-20/2018 dt 06-Nov-2018, and was uploaded to startupodisha.gov.in in June 2025. Forms are the printed Annexures 2, 3, 4, 5, 11, 12 and 13 (booklet pp. 37-53). Each annexure was re-read from high-resolution page renders on 2026-10-01. Thresholds were cross-checked against the live startupodisha.gov.in Startup Incentives, Startup Guidelines, Startup Recognition, Startup Policy and Definitions pages (read 2026-10-01). The policy page states the 2016 policy 'is currently active and operational until the new policy is notified'. The older 1-May-2017 Revised Operational Guidelines are still linked from the Startup Guidelines page but are SUPERSEDED by the 6-Nov-2018 guidelines. The live application sits behind login on the Startup Odisha portal (startupodisha.gov.in/wf_new/startup-odisha/#/login) and was NOT inspected.
- The live application on the Startup Odisha portal (startupodisha.gov.in/wf_new/startup-odisha/#/login) is login-gated and was not inspected. Everything here comes from the official printed annexures in the consolidated booklet 'Odisha Startup Policy-2016 with Amendments (31-Mar-2017 & 16-Mar-2018) & Operational Guidelines dated 6-Nov-2018', uploaded June 2025 and re-read on 2026-10-01. The online form may have added, reordered or renamed fields.
- Policy currency: the policy page says the 2016 policy 'is currently active and operational until the new policy is notified' (read 2026-10-01). It was nominally a 5-year policy, so a replacement Odisha Startup Policy could change thresholds at any time. Check before filing.
- Wording conflict between official sources. The 2018 booklet (Annexure-2 and Operational Guidelines pp. 25-27) accepts grant sanction letters issued to the entity, founder or co-founder, directly or via a third-party implementing partner, and includes R&D under need-based assistance. The LIVE startupodisha.gov.in Startup Incentives and Startup Guidelines web pages still say 'to the entity' only and omit R&D. Those match the superseded 1-May-2017 guidelines, which also had a 5-year age limit, a Rs 10 lakh/month PDMA revenue trigger, no enhanced Rs 22,000 / Rs 16 lakh rates, and a 100-word Annexure-5 product description. This definition uses the 2018 booklet values. A founder relying on a founder-level or implementing-partner grant should expect scrutiny.
- Scanned-only sources: both PDFs are image scans with no text layer. Question wording was transcribed from high-resolution page images. Annexure-13 industry names were checked at higher resolution. Sub-sectors were not transcribed.
- No points-based scoring rubric is published. The rubric above is built from the stated review criteria: Nodal Agency expert-committee review of innovativeness and of the merit of monetary applications, Secretariat due diligence, the Annexure-5 P.S. conditions, the policy's 'Marketing expense' definition, and Task Force / Startup Council approval. So max_points is null.
- Nodal Agency / IED 'Remarks / Recommendation' boxes and reviewer columns in the annexure tables are left out because reviewers fill them. Annexure-12 rows 11-12 and the Incubator Remarks are filled by the incubator.
- Annexure-3 row 9 'Explanation' is instructional, not a question, and is folded into the help for row 8. Annexure-11 numbering on the form skips row 8.
- Rule e_turnover uses company.revenue_last_fy, but the actual test is turnover not exceeding Rs 25 crore in ANY preceding financial year. Rules e_ma_trigger and e_pdma_trigger are OR-sets (equity / patent / grant / revenue run rate) that do not map to a single profile field, so op is null.
- Process notes, not documents: the Nodal Agency may schedule a call or meeting within the first week of receiving an application. It certifies or reviews within 2 weeks, plus 1 extra week, after which the application moves to another Nodal Agency; event applications are reviewed within 1 week. Results are published online and emailed.
- Monthly allowance can be availed only once. Applicants rejected for recognition or financial assistance can reapply one more time, after a 3-month gap. Under the 2018 Operational Guidelines Terms & Conditions (para 11), if any information provided is found false, registration is cancelled and assistance already released must be repaid within six months.