AP Go-to-Market Support (equity-linked) is a grant from Andhra Pradesh Innovation Society (APIS), ITE&C Department, Government of Andhra Pradesh for eligible AP startups with a market-ready product. It provides Up to ₹50 L. Policy period 2024-29 — applications open.
Key facts
| Amount / benefit | Up to ₹50 L |
|---|---|
| Provider | Andhra Pradesh Innovation Society (APIS), ITE&C Department, Government of Andhra Pradesh |
| Where | Andhra Pradesh |
| Stage | Early Revenue, Growth |
| Deadline | Policy period 2024-29 — applications open |
What is AP Go-to-Market Support?
AP Go-to-Market Support (equity-linked) — Up to Rs 50 lakh on an equity-sharing model — Eligible AP startups with a market-ready product; support for the go-to-market phase against equity, assessed through APIS. It is run by Andhra Pradesh Innovation Society (APIS), ITE&C Department, Government of Andhra Pradesh.
This is equity funding — the investor (often through a fund) takes a stake in your company in exchange for capital, rather than lending or granting money. You give up some ownership; you don’t repay it like a loan. The amount and form of support that actually apply to you depend on the programme’s rules and how your application is assessed — they are not fixed for every applicant.
Like most government programmes, it has its own eligibility conditions, documentation and application window, and these terms are revised from time to time. Because of that, it is worth confirming the current eligibility, amount and deadline on the official programme page before you invest time in applying.
Who is eligible for AP Go-to-Market Support?
Eligible AP startups with a market-ready product; support for the go-to-market phase against equity, assessed through APIS. Not for: Entities outside the AP startup definition.
How much does AP Go-to-Market Support give, and in what form?
Up to ₹50 L.
Frequently asked questions
What kind of support is this?
This is equity funding — the investor (often through a fund) takes a stake in your company in exchange for capital, rather than lending or granting money. You give up some ownership; you don’t repay it like a loan.
Who runs this programme?
AP Go-to-Market Support (equity-linked) is offered by Andhra Pradesh Innovation Society (APIS), ITE&C Department, Government of Andhra Pradesh. Eligibility and approval rest with them; the criteria and amounts are set by the programme.
Is there a deadline to apply?
Programmes like this can be rolling or time-bound. Confirm the current window on the official programme page before you apply.
How do I know if I’m eligible?
Read “Who can apply” above for the programme’s own criteria. If you’d like a quick read on your specific case, our free 2-minute eligibility check maps your stage, sector and revenue to what you can realistically claim.
Related programmes
Browse similar grant programmes. See all andhra pradesh startup and msme schemes. CapEasy handles this under Fundraising advisory.
Source and verification
No official page is linked for this programme yet. Verification date pending. Government programmes change — confirm current eligibility, amounts and deadlines on the official programme page before you apply. CapEasy is a private consultancy and is not affiliated with any government authority.

