ODOP Marketing Development Assistance (MDA) Scheme is a grant from ODOP Cell, Department of MSME & Export Promotion, Government of Uttar Pradesh for uP-domiciled artisans, weavers, entrepreneurs and MSMEs aged 18+ who showcase or sell only ODOP products at fairs and exhibitions in UP,…. It provides Up to ₹2 L, for odop-products · handicrafts · exports · msme. Applications are open on a rolling basis.
Key facts
| Amount / benefit | Up to ₹2 L |
|---|---|
| Provider | ODOP Cell, Department of MSME & Export Promotion, Government of Uttar Pradesh |
| Where | Uttar Pradesh |
| Stage | Early Revenue, Growth |
| Sector | odop-products · handicrafts · exports · msme |
| Deadline | Rolling (claim within 120 days of event) — applications open |
What is ODOP Marketing Development Assistance?
ODOP Marketing Development Assistance (MDA) Scheme — 75% of eligible costs. Foreign fairs: stall up to ₹2 lakh, freight up to ₹25,000 (B2B) / ₹50,000 (B2C), economy airfare up to ₹75,000. India fairs outside UP: stall up to ₹2 lakh, freight same, airfare up to ₹7,000. Fairs in UP: stall up to ₹50,000 (domestic) / ₹1.5 lakh (international), freight up to ₹7,500. E-commerce website up to ₹10,000. — UP-domiciled artisans, weavers, entrepreneurs and MSMEs aged 18+ who showcase or sell only ODOP products at fairs and exhibitions in UP, in India or abroad. Up to 3 claims a year. Not available if similar benefits were taken in the last 2 years. It is run by ODOP Cell, Department of MSME & Export Promotion, Government of Uttar Pradesh.
A grant is financial support you don’t repay — awarded against eligibility and, usually, agreed milestones or utilisation of funds. The amount and form of support that actually apply to you depend on the programme’s rules and how your application is assessed — they are not fixed for every applicant.
It is aimed at businesses in odop-products · handicrafts · exports · msme. Like most government programmes, it has its own eligibility conditions, documentation and application window, and these terms are revised from time to time. Because of that, it is worth confirming the current eligibility, amount and deadline on the official programme page before you invest time in applying.
Who is eligible for ODOP Marketing Development Assistance?
UP-domiciled artisans, weavers, entrepreneurs and MSMEs aged 18+ who showcase or sell only ODOP products at fairs and exhibitions in UP, in India or abroad. Up to 3 claims a year. Not available if similar benefits were taken in the last 2 years. Not for: Non-UP domiciles; non-ODOP products; those who availed similar aid in last 2 years.
How much does ODOP Marketing Development Assistance give, and in what form?
Up to ₹2 L.
Frequently asked questions
What kind of support is this?
A grant is financial support you don’t repay — awarded against eligibility and, usually, agreed milestones or utilisation of funds.
Who runs this programme?
ODOP Marketing Development Assistance (MDA) Scheme is offered by ODOP Cell, Department of MSME & Export Promotion, Government of Uttar Pradesh. Eligibility and approval rest with them; the criteria and amounts are set by the programme.
Is there a deadline to apply?
Programmes like this can be rolling or time-bound. Confirm the current window on the official programme page before you apply.
How do I know if I’m eligible?
Read “Who can apply” above for the programme’s own criteria. If you’d like a quick read on your specific case, our free 2-minute eligibility check maps your stage, sector and revenue to what you can realistically claim.
Related programmes
Browse similar grant programmes. See all uttar pradesh startup and msme schemes. CapEasy handles this under Fundraising advisory.
Source and verification
No official page is linked for this programme yet. Verification date pending. Government programmes change — confirm current eligibility, amounts and deadlines on the official programme page before you apply. CapEasy is a private consultancy and is not affiliated with any government authority.