Special Marketing Assistance Scheme (SMAS) is a subsidy from National SC-ST Hub (NSSH), Ministry of MSME, implemented through NSIC for mSEs owned by SC/ST entrepreneurs (more than 51% SC/ST shareholding) with Udyam registration, applying for events on the approved SMAS…. It provides Up to ₹3 lakh for a micro enterprise (₹2.5 lakh for a small one). Applications are open on a rolling basis.
Key facts
| Amount / benefit | Up to ₹3 lakh for a micro enterprise (₹2.5 lakh for a small one) |
|---|---|
| Provider | National SC-ST Hub (NSSH), Ministry of MSME, implemented through NSIC |
| Where | Pan-India |
| Stage | Early Revenue, Growth |
| Deadline | Rolling / always open |
What is Special Marketing Assistance Scheme?
Special Marketing Assistance Scheme (SMAS) — 100% subsidy on minimum stall size plus travel and freight, up to Rs 1.50 lakh per enterprise per domestic event; international visits Rs 1.50 lakh; overall cap Rs 3.00 lakh (micro) or Rs 2.50 lakh (small) — MSEs owned by SC/ST entrepreneurs (more than 51% SC/ST shareholding) with Udyam registration, applying for events on the approved SMAS calendar. Apply on PRISM at least a month before the event. It is run by National SC-ST Hub (NSSH), Ministry of MSME, implemented through NSIC.
A grant is financial support you don’t repay — awarded against eligibility and, usually, agreed milestones or utilisation of funds. The amount and form of support that actually apply to you depend on the programme’s rules and how your application is assessed — they are not fixed for every applicant.
Like most government programmes, it has its own eligibility conditions, documentation and application window, and these terms are revised from time to time. Because of that, it is worth confirming the current eligibility, amount and deadline on the official programme page before you invest time in applying.
Who is eligible for Special Marketing Assistance Scheme?
MSEs owned by SC/ST entrepreneurs (more than 51% SC/ST shareholding) with Udyam registration, applying for events on the approved SMAS calendar. Apply on PRISM at least a month before the event. Not for: Enterprises not owned by SC/ST entrepreneurs..
How much does Special Marketing Assistance Scheme give, and in what form?
Up to ₹3 lakh for a micro enterprise (₹2.5 lakh for a small one).
Frequently asked questions
What kind of support is this?
A grant is financial support you don’t repay — awarded against eligibility and, usually, agreed milestones or utilisation of funds.
Who runs this programme?
Special Marketing Assistance Scheme (SMAS) is offered by National SC-ST Hub (NSSH), Ministry of MSME, implemented through NSIC. Eligibility and approval rest with them; the criteria and amounts are set by the programme.
Is there a deadline to apply?
Programmes like this can be rolling or time-bound. Confirm the current window on the official programme page before you apply.
How do I know if I’m eligible?
Read “Who can apply” above for the programme’s own criteria. If you’d like a quick read on your specific case, our free 2-minute eligibility check maps your stage, sector and revenue to what you can realistically claim.
Related programmes
Browse similar subsidy programmes. CapEasy handles this under MSME / Udyam registration.
Source and verification
No official page is linked for this programme yet. Verification date pending. Government programmes change — confirm current eligibility, amounts and deadlines on the official programme page before you apply. CapEasy is a private consultancy and is not affiliated with any government authority.