About this programme
A grant to a recognised Odisha startup for introducing an innovated product into the market, covering product development and marketing/publicity costs. 50% may be released in advance against a submitted product development plan, with the remaining 50% released on submission of a utilisation certificate. Eligibility requires prior equity financing of at least Rs. 25 lakh from a SEBI-registered AIF/Angel Network, OR a govt funding/grant sanction letter of at least Rs. 5 lakh, OR a revenue run rate of at least Rs. 2.5 lakh/month over the last six months. It is run by Startup Odisha / Startup Secretariat (O-Hub), MSME Department, Government of Odisha.
This is equity funding — the investor (often through a fund) takes a stake in your company in exchange for capital, rather than lending or granting money. You give up some ownership; you don’t repay it like a loan. The amount and form of support that actually apply to you depend on the programme’s rules and how your application is assessed — they are not fixed for every applicant.
It is aimed at businesses in any sector, pan-odisha startups. Like most government programmes, it has its own eligibility conditions, documentation and application window, and these terms are revised from time to time. Because of that, it is worth confirming the current eligibility, amount and deadline on the official programme page before you invest time in applying.
Who can apply
Startup entity recognised under Startup Odisha meeting one of: prior AIF/angel equity of at least Rs. 25L, a govt funding sanction letter of at least Rs. 5L, or a revenue run rate of at least Rs. 2.5L/month over six months.
Documents you’ll typically need
- Business registration / incorporation certificate
- PAN (and GST registration, where applicable)
- Identity and address proof for the applicant / directors
- A short description of your business or project
The exact checklist depends on the programme and your specifics.
Frequently asked
What kind of support is this?
This is equity funding — the investor (often through a fund) takes a stake in your company in exchange for capital, rather than lending or granting money. You give up some ownership; you don’t repay it like a loan.
Who runs this programme?
Startup Odisha Product Development and Marketing/Publicity Assistance is offered by Startup Odisha / Startup Secretariat (O-Hub), MSME Department, Government of Odisha. Eligibility and approval rest with them; the criteria and amounts are set by the programme.
Is there a deadline to apply?
Programmes like this can be rolling or time-bound. Confirm the current window on the official programme page before you apply.
How do I know if I’m eligible?
Read “Who can apply” above for the programme’s own criteria. If you’d like a quick read on your specific case, our free 2-minute eligibility check maps your stage, sector and revenue to what you can realistically claim.
Reviewed July 2026. Government programmes change — confirm current eligibility, amounts and deadlines on the official programme page before you apply. CapEasy is a private consultancy and is not affiliated with any government authority.