Startup Odisha Product Development and Marketing/Publicity Assistance is a grant from Startup Odisha / Startup Secretariat (O-Hub), MSME Department, Government of Odisha for startup entity recognised under Startup Odisha meeting one of: prior AIF/angel equity of at least Rs. It provides Up to Rs. 15 lakh (up to Rs. 16 lakh if Founder(s)/Co-Founder(s) are women, transgender, or SC/ST/SEBC/PH with at least 50% equity), for any sector, pan-Odisha startups. Applications are open on a rolling basis.
Key facts
| Amount / benefit | Up to Rs. 15 lakh (up to Rs. 16 lakh if Founder(s)/Co-Founder(s) are women, transgender, or SC/ST/SEBC/PH with at least 50% equity) |
|---|---|
| Provider | Startup Odisha / Startup Secretariat (O-Hub), MSME Department, Government of Odisha |
| Where | Odisha |
| Sector | Any sector, pan-Odisha startups |
| Deadline | Rolling / always open |
What is Startup Odisha Product Development and Marketing/Publicity Assistance?
A grant to a recognised Odisha startup for introducing an innovated product into the market, covering product development and marketing/publicity costs. 50% may be released in advance against a submitted product development plan, with the remaining 50% released on submission of a utilisation certificate. Eligibility requires prior equity financing of at least Rs. 25 lakh from a SEBI-registered AIF/Angel Network, OR a govt funding/grant sanction letter of at least Rs. 5 lakh, OR a revenue run rate of at least Rs. 2.5 lakh/month over the last six months. It is run by Startup Odisha / Startup Secretariat (O-Hub), MSME Department, Government of Odisha.
This is equity funding — the investor (often through a fund) takes a stake in your company in exchange for capital, rather than lending or granting money. You give up some ownership; you don’t repay it like a loan. The amount and form of support that actually apply to you depend on the programme’s rules and how your application is assessed — they are not fixed for every applicant.
It is aimed at businesses in any sector, pan-odisha startups. Like most government programmes, it has its own eligibility conditions, documentation and application window, and these terms are revised from time to time. Because of that, it is worth confirming the current eligibility, amount and deadline on the official programme page before you invest time in applying.
Who is eligible for Startup Odisha Product Development and Marketing/Publicity Assistance?
Startup entity recognised under Startup Odisha meeting one of: prior AIF/angel equity of at least Rs. 25L, a govt funding sanction letter of at least Rs. 5L, or a revenue run rate of at least Rs. 2.5L/month over six months.
How much does Startup Odisha Product Development and Marketing/Publicity Assistance give, and in what form?
Up to Rs. 15 lakh (up to Rs. 16 lakh if Founder(s)/Co-Founder(s) are women, transgender, or SC/ST/SEBC/PH with at least 50% equity).
Frequently asked questions
What kind of support is this?
This is equity funding — the investor (often through a fund) takes a stake in your company in exchange for capital, rather than lending or granting money. You give up some ownership; you don’t repay it like a loan.
Who runs this programme?
Startup Odisha Product Development and Marketing/Publicity Assistance is offered by Startup Odisha / Startup Secretariat (O-Hub), MSME Department, Government of Odisha. Eligibility and approval rest with them; the criteria and amounts are set by the programme.
Is there a deadline to apply?
Programmes like this can be rolling or time-bound. Confirm the current window on the official programme page before you apply.
How do I know if I’m eligible?
Read “Who can apply” above for the programme’s own criteria. If you’d like a quick read on your specific case, our free 2-minute eligibility check maps your stage, sector and revenue to what you can realistically claim.
Related programmes
Browse similar grant programmes. See all odisha startup and msme schemes. CapEasy handles this under Fundraising advisory.
Source and verification
No official page is linked for this programme yet. Verification date pending. Government programmes change — confirm current eligibility, amounts and deadlines on the official programme page before you apply. CapEasy is a private consultancy and is not affiliated with any government authority.