Hindustan Unilever (Project Circular Bharat) with NSRCEL, NITI Aayog and Xynteo

Circular Bharat Accelerator

Tech-enabled, circularity-focused ventures incorporated in India, operating at least 1 year and under 10 years, with a market-ready product, early revenue and pilot readiness (TRL 5+), and a team of 50 or fewer. Not for: Ventures not incorporated in India; pre-product ideas.

What you getMilestone-based grants for select pilot-ready startups (amount not printed); free, no equity · Milestone-based grants for select pilot-ready startups (amount not printed); free, no equity
Sectorcircular-economy · plastics · recycling · waste-management
WherePan-India
DeadlineApplications open

Circular Bharat Accelerator is a grant from Hindustan Unilever (Project Circular Bharat) with NSRCEL, NITI Aayog and Xynteo for tech-enabled, circularity-focused ventures incorporated in India, operating at least 1 year and under 10 years, with a market-ready…. It provides Milestone-based grants for select pilot-ready startups (amount not printed); free, no equity, for circular-economy · plastics · recycling · waste-management. Applications are currently open.

Key facts

Amount / benefitMilestone-based grants for select pilot-ready startups (amount not printed); free, no equity (Milestone-based grants for select pilot-ready startups (amount not printed); free, no equity)
ProviderHindustan Unilever (Project Circular Bharat) with NSRCEL, NITI Aayog and Xynteo
WherePan-India
StageEarly Revenue, Growth
Sectorcircular-economy · plastics · recycling · waste-management
DeadlineApplications open

What is Circular Bharat Accelerator?

Circular Bharat Accelerator — Milestone-based grants for select pilot-ready startups (amount not printed); free, no equity — Tech-enabled, circularity-focused ventures incorporated in India, operating at least 1 year and under 10 years, with a market-ready product, early revenue and pilot readiness (TRL 5+), and a team of 50 or fewer. It is run by Hindustan Unilever (Project Circular Bharat) with NSRCEL, NITI Aayog and Xynteo.

This is equity funding — the investor (often through a fund) takes a stake in your company in exchange for capital, rather than lending or granting money. You give up some ownership; you don’t repay it like a loan. The amount and form of support that actually apply to you depend on the programme’s rules and how your application is assessed — they are not fixed for every applicant.

It is aimed at businesses in circular-economy · plastics · recycling · waste-management. Like most government programmes, it has its own eligibility conditions, documentation and application window, and these terms are revised from time to time. Because of that, it is worth confirming the current eligibility, amount and deadline on the official programme page before you invest time in applying.

Who is eligible for Circular Bharat Accelerator?

Tech-enabled, circularity-focused ventures incorporated in India, operating at least 1 year and under 10 years, with a market-ready product, early revenue and pilot readiness (TRL 5+), and a team of 50 or fewer. Not for: Ventures not incorporated in India; pre-product ideas.

How much does Circular Bharat Accelerator give, and in what form?

Milestone-based grants for select pilot-ready startups (amount not printed); free, no equity, as milestone-based grants for select pilot-ready startups (amount not printed); free, no equity.

Frequently asked questions

What kind of support is this?

This is equity funding — the investor (often through a fund) takes a stake in your company in exchange for capital, rather than lending or granting money. You give up some ownership; you don’t repay it like a loan.

Who runs this programme?

Circular Bharat Accelerator is offered by Hindustan Unilever (Project Circular Bharat) with NSRCEL, NITI Aayog and Xynteo. Eligibility and approval rest with them; the criteria and amounts are set by the programme.

Is there a deadline to apply?

Programmes like this can be rolling or time-bound. Confirm the current window on the official programme page before you apply.

How do I know if I’m eligible?

Read “Who can apply” above for the programme’s own criteria. If you’d like a quick read on your specific case, our free 2-minute eligibility check maps your stage, sector and revenue to what you can realistically claim.

Related programmes

Browse similar grant programmes. CapEasy handles this under Fundraising advisory.

Source and verification

No official page is linked for this programme yet. Verification date pending. Government programmes change — confirm current eligibility, amounts and deadlines on the official programme page before you apply. CapEasy is a private consultancy and is not affiliated with any government authority.

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